Eden Cheese chose Judy Ann "Juday" Santos because she symbolizes the Eden mom which is one who is nurturing and makes her family her top priority. With Juday’s help, Filipino moms will be encouraged to make their family moments more special with Eden Cheese. With its delicious taste and "Lusog Lakas" nutrients, Eden Cheese can transform ordinary breakfast and meals into more enjoyable and memorable moments for the family. Juday is the perfect person to share this about Eden Cheese because she is someone who Pinoy moms can relate to.
The new campaign of Eden Cheese emphasizes that it is every mom’s partner in ensuring that she gives her family the nutrients they need and the taste they all love. Everybody already knows the taste of Eden, but what they don’t know is that it has the nutrients that you would find in a balanced meal. So, actually, by making it part of the family’s daily meals, it not only gives the family the "palaman" they enjoy, but it also helps them meet their nutrition requirement for the day.
Many brands would want Juday as their endorser. However, Juday is very selective when it comes to brands that she endorses. She chooses to endorse brands that have value for her and her family. She is aware that other moms seek good advice so she will never encourage other moms to try a product if she does not find the benefits of using it. She puts her trust in brands that really make a difference for her family in order for her to provide the same trust for moms through the brands she endorses.
She chose to endorse Eden Cheese because it has been a Filipino favourite for many years, trusted by generations of moms. Juday likes its creamy cheese taste that is so distinctively Pinoy and she likes that her kids also love its taste. More importantly, she likes the fact that it has Lusog Lakas nutrients, or those important nutrients which you can find in a balanced meal. That’s why for Juday, Eden is "more malaman than other palaman."
Juday adds, "My role as a mom is to make sure my family gets the best of what I can give, which is why I rely on products which I know can make even ordinary days better. With Eden Cheese, just having it in my kitchen assures me that I will always have something to give my kids that can make their meals special and nutritious at a very affordable price. Eden Cheese helps me fulfil my role as a mom by helping me care for my family, give them the best I can, and make our family moments more special."