It took a local cheese brand 31 years to get a celebrity face for its advertising campaign, but it it did so in a powerful way. By harnessing the wholesome power of actress Judy Ann Santos-Agoncilllo, with her daughter Yohan at that, Eden Cheese effectively reaches out to practical, nurturing moms throughout the country.
“The Eden mom is maalaga, and she is confident about her choices; she already knows what’s best for her brood,” Eden Cheese representatives noted at the introduction of the actress recently.
Family is obviously top priority for Juday, as the star is affectionately called. Offers continue to pour in — a movie with actor Coco Martin, a movie with box-office king John Lloyd Cruz, a teleserye, etc. — but she says she only chooses projects that will allow her to have time for her family. “Most of the time, I cannot be away from my kids; dapat huwag sabay-sabay ang trabaho,” she said.
Judy Ann’s love for cooking is known to many, and in fact, her hosting of the Philippine franchise of Junior Masterchef was such a hit, it is said the adult version will be made soon.
So when Juday says Eden Cheese is perfect for its “delicious, creamy cheese taste and ‘Lusog Lakas’ nutrients,” parents will believe her.
And Yohan, her daughter, attests to the taste of Eden, as she is said to love pan de sal with Eden cheese as palaman (filling).
The good thing about this product is that it contains all the nutrients “that you would find in a balanced meal,” according to a nutritionist at the launch.
Juday adds, “My role as a mom is to make sure my family gets the best of what I can give, which is why I rely on products which I know can make even ordinary days better. With Eden Cheese, just having it in my kitchen assures me that I will always have something to give my kids that can make their meals special and nutritious at a very affordable price. Eden Cheese helps me fulfill my role as a mom by helping me care for my family, give them the best I can, and make our family moments more special.”
— Dinah S. Ventura