Thursday, July 7, 2011
JUDAY & RYAN FOR PUREFOODS TENDER JUICY HOTDOG
Ryan, Judai and Yohan: Growing up with PUREFOODS TENDER JUICY® Hotdog
For more than five decades now, Purefoods-Hormel has been manufacturing the freshest and best-tasting hotdog in the Philippines. Deciding to use Tender Juicy as a brand about 25 years ago, it has been undisputed market. Despite competition from rival brands offering lower priced or flavored variants, PUREFOODS TENDER JUICY® Hotdog remains the market leader in its category with its resilient brand and loyal consumer base. Purefoods Tender Juicy is still the preferred brand because it is the freshest best-tasting hotdog that kids and kids at heart love.
Now, Purefoods Tender Juicy Hotdog has just launched a new campaign starring Ryan Agoncillo, Judy Ann Santos and their daughter, Yohan, having a fun fashion montage from the 80’s, 90’s and 2000 while enjoying their favorite hotdog. This thematic campaign communicates the freshness heritage of Purefoods Tender Juicy Hotdog, Then, Now and Forever. The brand chose Ryan, Judy Ann, and Yohan because they embody the brand’s heritage message. Ryan and Judai were kids once too. They loved Tender Juicy hotdog as kids and, even now as adults. Now married with kids, their love for Tender Juicy was “passed on” to Yohan who cannot get enough of Tender Juicy Hotdog. They are the perfect embodiment of kids “noon at ngayon” loving Purefoods Tender Juicy Hotdog. Their image as a family is also in sync with the brand’s: fun-loving, family-oriented, loves kids, and crosses over all social classes.
When asked what made them say yes to endorsing Purefoods Tender Juicy Hotdog, especially since this is their first endorsement as a family, Ryan and Judai both say that TJ Hotdogs are a part of their growing up years. Judai also says that TJ Hotdogs are always part of her grocery list. Ryan agrees wholeheartedly saying, “ I think it really fits the criteria namin as an endorsement. Pasok na pasok yung Tender Juicy dun sa hinahanap namin, bilib kami sa produkto, nasasarapan kami. Syempre, ang hirap magrekomenda ng produkto na hindi mo pinaniniwalaan lalo’t napakahirap ng buhay ngayon. Di ba bilang magulang kahit isang ng kusing na lumalabas sa bulsa mo dapat may halaga at may mararating... eto, kinakain namin kung di man araw-araw eh napakadalas, we find value for money in it, and in our case, kinalakihan namin. It is part of our youth and it is part of the youth of our children kaya we are very happy and very proud to be endorsers of Purefoods Tender Juicy Hotdog.”
Being seen as an “ideal” young couple, both Ryan and Judai associate Purefoods Tender Juicy Hotdog with their fondest childhood memories. Judai recalls, “Nung maliit kasi ako kaming magkakapatid may hotdog kami sa table kapag may special occasion talaga. Pag may hotdog, ibig sabihin mayroon kaming ginawa or reward or may birthday. Yung lifestyle namin nung bata kami di talaga pag gusto mo andyan agad. Mag-iintay talaga kami ng espesyal na okasyon para makakain kami ng hotdog kasi nga tipid-tipid talaga Pag may hotdog yung isang buong hotdog, hahatiin ko pa yun inoomelet ko pa yun o ipapalaman sa tinapay, basta sa isang supot ng Purefoods, dapat magtagal sa min yun ng dalawang linggo.”
Ryan also recounts, “Naalala ko ang Tender Juicy Hotdog sa pagkabata ko kasi nanood ako dati sa Ultra kasama yung tatay ko Purefoods vs. Ginebra, idol ko yung mga yun eh, si Patrimonio, si Cordiñera… tapos habang nanood ka noon sa Ultra ang pagkain mo hotdog kasi ang tindahan dun sa labas hotdog. Maka-Purefoods ako noon pag PBA. Nagbabasketball ako nung bata ako ang practice ko nun, is from 5 in the afternoon to eight in the evening. Pag uwi ko ang ulam ko 2 hotdog tapos isang badehadong kanin na may ketchup na maanghang kaya very specific yung memories ko pagdating sa hotdog.”
Now that they are parents to Yohan and Lucho, they see to it that they impart good values, good memories and most of all, their love for Purefoods Tender Juicy Hotdog to their kids. And with Yohan, they now share to all their love for Purefoods Tender Juicy Hotdog!