More households in the Philippines tune in to ABS-CBN to be entertained and informed, especially when TV levels peak at its highest during primetime from 6 PM to 12 midnight.
“Data from Kantar Media showed that ABS-CBN remains to be the number one TV network with a national audience share of 43 percent in August 2011 primetime or a whopping 13-point lead over GMA’s 30 percent.
“Advertisers, which invest majority of their TV ad spending on primetime, look at the TV ratings and audience shares of programs and TV networks to place their TV commercials in order to reach more households as frequently and efficiently as possible.
“ABS-CBN programs secured 13 out of the top 15 most-watched programs
in the country, making it the top choice for advertisers to put their