Top rating Kapamilya drama series Huwag Ka Lang Mawawala is reportedly running until the end of August only. It premiered on June 17, 2013, marking Judy Ann Santos’ return to primetime drama after a self imposed hiatus to take care of her new family.
According to Alfie Lorenzo, Santos’ talent manager, his ward wants to end the series while its on top of the ratings charts. HKLM, which tackles domestic violence and women empowerment, is fast paced and Santos fears that stretching the plot may have adverse effect on the series ratings-wise.
The series dominated the 8:30-9:15pm timeslot when it first aired in June. Although it was moved to a later time slot to give way for ABS-CBN’s new teleserye, Muling Buksan Ang Puso, it continues to lead in the ratings game up to this day.
According to another rumor, Santos was not happy when she heard that management plans to move HKLM to a much later time slot to give way to the upcoming Daniel Padilla-Kathryn Bernardo starrer Got To Believe. Santos allegedly requested the network to just end her series than move it to a later time slot. We also heard that her contract with ABS-CBN is due to expire soon. Will she renew or move to another network?
In a recent report, the Kapamilya network has decided to place Got To Believe on the time slot following HKLM. After HKLMends, Got To Believe will take its time slot and will be followed by Bukas Na Lang Kita Mamahalin, the long overdue series starring Gerald Anderson, Cristine Reyes and Dawn Zulueta.
UPDATE (August 6, 2013, 8:00am)
The Kapamilya network released on Monday a Press Statement claiming that the series Huwag Ka Lang Mawawalacontinues to lord it over the ratings game. Based on the August 2 data from Kantar Media, the Judy Ann Santos starrer scored a 14-point lead versus its rival show My Husband’s Lover on GMA. The full press release reads as follows:
Pinoy Soap Opera Queen Judy Ann Santos continues to keep primetime viewers on the edge of their seats as her character Anessa claims vengeance and risks her all to recover her kidnapped son in ABS-CBN’s consistent top-rating and fast-paced primetime drama series Huwag Ka Lang Mawawala.From being a battered wife of Eros (Sam Milby), Anessa empowered herself and rose to defend herself from the people who maltreated her and to fight for her right as the mother of Emman (Miguel Vergara) who was kidnapped by Eros and Alexis (KC Concepcion).
How far will Anessa’s retribution take her? How will she turn Eros and Alexis’ wedding ‘more special?
Meanwhile, because of its compelling narrative and top caliber performance of its powerhouse cast, Huwag Ka Lang Mawawala remains unbeatable in its time slot since it premiered on June 17.
In fact, Huwag Ka Lang Mawawala managed to beat two primetime teleseryes of GMA namely, Mundo Mo’y Akin and My Husband’s Lover. On July 5 (Friday), the Kapamilya drama series hit its all-time high national TV ratings of 31.4% based on data from Kantar Media covering urban and rural homes nationwide. It rated nine points higher than its then rival show, Mundo Mo’y Akin which only scored 22%.
Like Anessa, Huwag Ka Lang Mawawala, which is set to end soon, stayed undefeatable despite new competition. Based on the latest data from Kantar Media last Friday (August 2), Judy Ann’s drama series scores a 14-point lead versus My Husband’s Lover.
Huwag Ka Lang Mawawala airs weeknights after Muling Buksan Ang Puso on ABS-CBN Primetime Bida.
While the press release didn’t mention the date of the series’ finale, a reliable source says Huwag Ka Lang Mawawala is set to air its last episode on August 23, 1013.