Which gross receipt is accurate?
by: Richard Roxas | STIR Contributor
29 Jul 2010 | 09:55 AM
STIR.PH received an unofficial report that Viva Film’s Hating Kapatid grossed close to P50 million in its first week of screening while Star Cinema’s Cinco grossed P60 million in its second week.
Viva Films had previously reported a P75 million gross for Hating Kapatid’s first week while this report’s figure for the Star Cinema gross does not come close to claim as a blockbuster release.
STIR.PH is at a loss which figure is accurate due to the absence of an independent and audited gross sales monitoring and reporting system for cinemas. It calls the cinema industry or an independent body to come up with such a system.